Even then it's not so straightforward. You have to find a viable place to advertise. Places where you could find interested people, like 4chan, are difficult to reach partially due to the popularity of adblockers (and in 4chan's case, increasingly justified given recent changes made by the administration) and very dispersed user base (both between boards and between chan clones themselves). Other non-imageboard places have other problems such as not generally having ads as well as a lack of understanding of what we are and how we operate. We're used to it, but finding content on the site (especially stuff that you might be interested in) is tricky at best as the various boards aren't really logical to the type of stories and their content nor can you really see what's actually active and what's dead. Taking all that into account, it's hard to justify having a broad-based approach in promotion if you're not going to attract many people and within that group a lot of them bounce off right away.
That's why, of the extra money currently being spent on the site, most of it is on coding and the technical aspects. There need to be features and reorganizations that minimize the downsides to being a very spread out and (generally) inactive imageboard. It's just that before you can really expand and reorganize, the foundations of the code base needs to be reinforced and cleaned up. A lot of it is 10 years old and and wasn't written in such a way to accommodate new tech and that much modification. Hence, it's a lot of fucking work for me to refactor and rewrite. Once that's mostly all in place, then I feel you can reach out to new blood in earnest since it'll be easier for them to integrate, coming from different backgrounds.
All of that said, we do get a trickle of new users already. The ones that are just looking for porn links and don't post are pretty useless. But there's a non-negligible amount that come in through recommendations on tvtropes and other places. It goes to show that if you're active in any other community such as reddit, forums or whatever else, it does make a difference if you talk about the things you like and recommend it to your peers. If you're thinking "what can I do to help?" then this is a fairly simple way of helping out.
Of course, the best way you can help out is by actually reading, writing and most importantly voting and posting. We get a steady amount of traffic at almost all hours of the day, every day of the year. People actually do check bumped threads (not just for the images that are sometimes posted). It's especially mystifying when you see how many people spend a non-negligible amount of time in an active story thread and then you don't see any resulting new posts/votes. Activity begets activity. You're all quick to jump on these kinds of threads and posts but it'd be nice to see that kind of 'enthusiasm' elsewhere. Commenting in stories (can be a reply to another user or just something to the author besides something about the update), saying something about a new game or musical arrangement, discussing canon or fandom interpretations, pasting an image you like in one of the image threads. It really feels like those basic bonds of community we shared have degraded almost completely at times. I try to do my part as a user as well with those things, but no one ever really seems to follow up. So yeah, if this is just "board culture", then fuck that. Culture is useless when there's no one left to enjoy it.
Also, drunk guy: keep on being drunk and fighting the good fight. I hope to join you soon on your side of inebriation.
tl;dr - Stop being a bunch of lazy assholes and do your part, THP.
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